Here

App Start-Up & UIUX Case Study

Here is a product that uses technology to help seniors improve their quality of life, and to develop a warm and fun experience for the whole family of yours.

Position: Personal Project

Background

// Overview: The Poor Communication

After we become adults, especially after working, the "real communication" with our parents seems to be decreasing. As an international student from Asia, I always experience that my parents clearly want to show their love and care, but actually, send me a bunch of unrelated messages. Sometimes, it's even easy to argue with them over different values before we say a few words to them.

Therefore, I decided to design “Here”, a social software with very unique communication method to alleviate the problems and conflicts between adult children and their parents that are living long distances.

// Target User Group

Adult children and parents who have communication problems due to geographic separation.

¹ Tensions in the Parent and Adult Child Relationship, US National Library of Medicine
² OnePoll Market research

// Current Situation

Through browsing social software and web forums, I found that the problem of poor family communication occurs to varying degrees in both Asian cultures and Western cultures represented by the United States. There are also a large number of parents and adult children who are aware of this problem.

Desk Research

// Analysis // Trend

Interview

Personas

Questionnaire

Insights

Vision & Mission

To become the best product for people to keep family, friendship, and love across time and distance.

- Considerate - Joyful - Closely Connected

Mind-Map

Concept

After the preliminary research, Here was positioned as social software for family members to communicate remotely.

By providing customers with a series of new features, such as Quick Check-in, Life Circle, Virtual Reality meeting, Anonymous Letters, Record System, to help families and friends achieve better emotional connection.