Moment

Re-branding / New Offering for Lush

 

Lush is a cosmetics retailer. It produces and sells only vegetarian recipes, 85% of which are also vegan.

This project is divided into two parts: re-branding and new offering. The project started with the enhancement of Lush’s existing visual system and then developed a new Lush spin-off brand, Moment, based on this system.

 

SVA BFA - 2021 Spring

Position: Personal Project

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